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Mozilla Firefox vs Google Chrome: Which is Better in 2022?

Google Chrome is a personalized browser integrated with Google products, whereas Mozilla Firefox is a privacy-centric browser intended to get things done without being tracked. In terms of features, supports, add-ons/extensions, both are almost the same. But, when it comes to overall performance and memory utilization, Firefox is better.

The browser experience is one thing that everyone relies on. Still, many take it for granted before considering the critical factor that may help users upgrade to a better version.

This war is between two of the most significant browsers in the world. It states that Firefox has nearly 10% of the market share of users, whereas Chrome has 65%.

Let’s be honest we all have been on and off with the browser Mozilla Firefox. It takes different aspects that need to be considered to decide which browser to choose. It all comes down to which is the underrated or overrated web browser.

Firefox has been in this field for a much longer time than Google Chrome, but Chrome has been dominant like forever. There are so many reasons and perceptions that go into web browser comparisons. Everyone is always on a hunt to see which is the best browser for Windows PC or macOS.

mozilla firefox vs google chrome comparison

It all comes down to a single question: Is Firefox better than chrome or vice versa. Let’s get right into the characteristics that make a web browser well defined.

This article illustrates which of both Chrome or Firefox is better and how it works well for you. So let the war begin: Chrome vs. Firefox!

User Interface

The browser becomes complete only when there is proper communication between the user and the website. The design layout and the option integrations are considered higher when working on the user interface for the web browser.

Both Mozilla Firefox and Google Chrome have made significant changes that have taken the browser experience to the next level.

Mozilla Firefox: Starting with Mozilla Firefox, it seems very simple and straightforward. Any user can quickly adapt to different functions and features available in the browser. Tab management is one of many things that Firefox has perfected. It enables the user to manage various tasks simultaneously. Tab groups are essential for an excellent user interface.

Firefox is equipped with horizontal scrolling that helps in the navigation process; otherwise, the user has to minimize the zoom-out screen to view the entire webpage.

Google Chrome: Coming to Google Chrome, many aspects are similar, and tab management is also pretty good. Something that comes in handy is the reverse image search on Google Chrome. It enables the user to right-click on the image. It has a well-developed framework when taking other devices into account.

The main downside of the Chrome web browser is that it does not have horizontal scrolling, and Firefox has it enabled. It may not be that important because many of the present developers are innovating websites keeping in mind that Chrome has the most of the market share. So, even without horizontal scrolling, Google Chrome does an excellent job in tab management, bookmarks, etc.

New Tab New Window Chrome Computer Browser

Google Chrome V/S Mozilla Firefox: Google Chrome wins the battle between the two web browsers in Firefox vs. Chrome based on the user interface. The reason behind coming to this conclusion is user experience and their feedback.

The extra options available in Firefox, displayed on the home screen, are not that helpful to many people. People are finding it more comfortable to navigate and interact with Google Chrome rather than Firefox.

The battle between Chrome vs. Firefox is not over yet, and Firefox has a lot to showcase, but Chrome leads with its user interface.

Features and Options

Any application functions consistently when new and exciting features are provided. For example, while buying a mobile, we look for the one that has more features and higher productivity. So, the same applies when it comes to web browsers. Many variations of colors are used to make a beautiful painting. In the same way, when a web browser provides extensions, customization options, sync features, and other minor features, it becomes complete.

Mozilla Firefox: Many exciting features are present in Firefox that haven’t even been heard of till now. Firefox engages the user with daily updates on suggested article topics. It keeps the user engaged and informed about the browser. Night mode and QR reader are also available on the Firefox browser which makes the tasks of many people a lot easier.

Google Chrome: When dealing with Chrome, features, and options are no less in comparison to Firefox. Google has applications that it can integrate, like Gmail, Google Docs, Google Translate, etc. As everyone is already indulged in these applications, the Chrome browser makes it easier for them to access multiple accounts on a web platform. Modifications to the appearance of the browser are not possible in Chrome. However, you can change the theme color and switch to dark mode on a chrome computer.

Mozilla Firefox V/S Google Chrome: It isn’t easy to compare based on features that are integrated into the browser. Every element that has been implanted has a purpose and meaning. At the same time, it depends on the user’s preference.

Chrome’s inability to provide customization tools is a demerit for the browser. Firefox has more user-related features that take their experience to the next level. One thing that Chrome has is the casting feature on other devices, which significantly impacts user experience.

That being said, Mozilla Firefox wins the race in this comparison of Chrome vs. Firefox.  Although Chrome has excellent features, it does not have features that the user could engage more with. However, they can add extensions to make it useful.

Speed and Performance

What’s the one thing everybody looks for in a browser? If one guesses speed, then they are damn right. Even when there are no extra features or attachments, it would be excellent for many people. But when the site response time is slow, then it becomes a big problem. For quick access, the application uses the system’s RAM. The more the system uses for web browsing, the slower the process will be for the user. Another thing to look for is how many applications are in progress.

Even though no applications are running in the background, the RAM would still be used by the browser. Depending on this value, one can determine which browser runs at a high performance.

Browser RAM Memory Usage

Mozilla Firefox: Data retrieval and response intervals are fast in the Firefox browser. It is highly recommended for people who are always on multiple tabs. It can even handle heavy loads and can restrict usage of RAM to a low extent.

When using mobile devices, the performance is not that great, but when surfing on the desktop, its performance would be top-notch.

Google Chrome: In the case of Google Chrome, one issue that bothers everyone mainly is RAM consumption. Google chrome utilizes huge RAM when running. Even the background extension sucks a hell of a lot of rams though they are not being used. I can say that Google chrome is not great when it comes to RAM management.

Google Chrome V/S Mozilla Firefox: Both these browsers are performing to their highest potential to give high speed and better performance. When we see Chrome vs. Firefox, they are nearly at the same level. Firefox is better at load management and has less RAM consumption. Along with this, Firefox also provides ultra-fast responses and opportunities to multi-task.

In this case, with better RAM management functionality, the browser Firefox has done a better job. It provides more diversity to the user. In the end, Firefox’s versatility enabled it to victory on speed and performance.

Privacy and Security

After the speed and performance concerns are dealt with, now it is time to check their ability to protect privacy and security tasks. We quickly spend 6-7 hours a day on the Internet, and in that period, we are mostly dedicating it to web browsers and apps. So, it is essential and crucial to check the security status of the web browser one chooses.

It is essential to have safe and secure browsing on the internet. The internet is a dark place, and one has to take all measures necessary to secure their personal information.

Mozilla Firefox: Firefox offers many add-ons that enhance its level of security. When dealing with security problems, Firefox can handle them, but for privacy concerns, many doubts arise.

Firefox Browser Privacy Settings - Enhanced Tracking Protection

To make it safer, Firefox added something called “Master Password.” This is to act as a shield to all your accounts that are synced to the browser.

Google Chrome: All the encryption offered by Firefox is already installed in Google Chrome. However, regular, frequent updates by Google make the number of loopholes in the code a bare minimum. Google initially took the database protection from Google, and later other extensions came by. Google Chrome is trying to improve in the field of security and protection features. The insecure connection feature is not available in Firefox and is limited to only Google Chrome. It pops up when the connection may lead to malicious content.

Privacy and Security Settings in Chrome Computer

Google Chrome V/S Mozilla Firefox: As a result, the winner for guarding data goes to Mozilla Firefox. Many features made it stand out when compared with others. Connection settings and master passwords are the two factors that made Chrome move ahead in the race.

Extension Support

When the browser and extension application is compatible, then the user is open to many options. They can choose what they like and add them to the browser. Google Chrome and Mozilla Firefox both have their extension stores. This helps in enhancing the browser experience and adds features that are not readily available.

Mozilla Firefox: Firefox takes a lot of care when adding any application into its store. It limits applications that are remotely hosted. This review process undertaken by Firefox has helped in avoiding many risks. The extensions are under such a review process where enforced signatures restrict them from entering the Firefox store. It keeps it from being resource-efficient for the users.

Google Chrome Web Store Foxified

Google Chrome: With Chrome, it is not the same, and it has fast responses even when more applications are added. It does not matter the number of extensions the browser can handle, but it depends on the functionality it can offer. Chrome with fewer extensions provides more functionality, whereas Firefox can handle more extensions but does not provide the same functionality as Chrome.

Google Chrome V/S Mozilla Firefox: When based on the number of extension support, Google Chrome hits the home run in this Chrome vs. Firefox. It is because while performing load management, it can also provide more exceptional extension support. There are tonnes of extensions in the chrome web store that extensions can add without any issue.

Google Chrome Webstore Productive Extensions

Though the number of Firefox add-ons is not very significant, it has almost every alternative available for chrome.

In terms of extension and add-on support, chrome is a clear winner with a vast extensions database.

Bottom Line: Google Chrome vs. Mozilla Firefox

The direct interaction and features offered must be considered to evolve their browsing experience. Keeping harmful sites away and ad blockers enabled is a must for every web browser. That is the assessment made, and I hope it opens new ideas for people on how they look at these web browsers that they use daily.

Chrome makes the workflow of many users a lot simpler and more accessible. But consideration of another browser is also relatively important. After careful adjustments and reviews, Google Chrome emerges victorious in Firefox vs. Chrome.

But at the end of the day, it depends on one’s personal preference.

  • If you are a person who needs privacy and can do a hell of a lot of things without compromising the system performance, then go for Mozilla Firefox.
  • Alternatively, if you are a person who needs productivity and ease of browsing with a bit of compromise on system performance, then go for Google Chrome.

Which is your favorite web browser among Firefox or Chrome? Why do you prefer to choose that browser?

Frequently Asked Questions

These are a few frequently asked questions about Google Chrome vs. Firefox browser comparison.

Is Firefox better than Chrome?

Short answer – it depends on one’s personal choice. Firefox is a privacy-centric browser, while Chrome is personalized that is integrated with the Google ecosystem.

Is Firefox faster than Chrome?

In terms of memory and CPU utilization, Firefox is far better and utilizes few recourses compared with Google Chrome. However, in terms of rendering the web pages, Chrome sometimes out beats Firefox since it’s always in active mode and utilizes much CPU and RAM.

Why Firefox is better than Chrome?

Firefox is a privacy-centric browser that hardly tracks any browsing behavior, whereas Google does it all the time. Google also consumes high RAM and CPU because of its multiple background threads to make the page rendering faster.

Firefox vs. Chrome: Which is developer-friendly?

Both Firefox and Chrome are developer-friendly. However, Chrome feels less cluttered than Firefox in the developer mode; and it’s integrated the SEO analysis tools that are missing in Firefox.

Lastly, here are the recommended web browsers for your computer and mobile phone that you should give a try.

WindowsMacOSiOSAndroidLinux
Chrome WindowsChrome MacChrome iOSChrome AndroidFirefox Linux
Firefox WindowsSafari MacSafari iOSEdge AndroidChrome Linux
Edge WindowsFirefox MacEdge iOSSamsung InternetEdge Linux

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51 thoughts on “Mozilla Firefox vs Google Chrome: Which is Better in 2022?”

  1. Sam Nickolls

    Firefox handles @media print CSS way, way better than Chrome. In Chrome, the height and width do not change according to the page orientation or size- so if you make it landscape, height becomes width and width becomes height. In short, changing the page orientation does not change the CSS viewport modifiers in a corresponding way. So when designing in landscape for printing and have to resize or move items in CSS for said printing you must make sure you detect the correct browser for display (obviously) but then also design one way for non-Webkit (with the height corresponding to the height of the image on the page that is printed in landscape e.g. 8.5in for US letter) and another for Webkit (with the width corresponding to the height of an image on landscape mode).

    A lot of this has to do with how each browser views a webpage being printed imo, although I have not made any definitive determination on that. Basically, Firefox recognizes a page as landscape and switches the height and width css modifiers fore the page. Chrome does not, which is hilarious considering it is pretty easy to do.

  2. chingon

    On my Windows 10, Chrome performs better
    I used to like Firefox, but I find it somehow inconvenient and slower than Chrome especially after adding more addons

  3. Latonya Grayson

    Google Chrome is better because you can install apps and it helps me log in to apps with my student account. It helps me find the chrome web store to install apps and do a lot of stuff. It helps me do emojis on my settings it’s awesome and I can do handwriting on my google chrome account it’s the best and I have the US on my setting to so I can do a lot of things. I love a google chrome account and with my emojis, I can use it on zoom when I press the mouse and it comes on to. So, Chrome is the best I can ever have on my account.

    1. Latonya Grayson

      and I can use my voice to search on my Google account.

  4. Yu narukami

    i just can’t bring myself to love chrome, i tried, really i did but the RAM consumption is just holding it back true potential. Sure you can have lot more extension and bunch of other things but in the end, was it worth the performance ? in my case NO, i have another apps to run, things to do

    1. Soulz

      Chrome uses less RAM than Firefox, no idea where these sites get their data from, but tested on my personal computer, same tabs in each and Firefox consumed double (if not almost triple) the amount of RAM Chrome uses.

      1. Marvel

        I just checked it on my PC, the usage of Firefox was 3 times bigger than chrome. BUT then i found out that Chrome had 2 more usage in the background. So, if I count the 3 usage in total, Firefox showed up with less consumption of RAM. And also i prefer Firefox than Chrome.

    2. Moneybags

      You’re kidding, right? Chrome will automatically log you into your google account unless you go into settings and turn it off. Firefox is definitely better for security and privacy.

    3. Moneybags

      … and firefox automatically blocks 3rd party cookies, cryptominers, trackers, and fingerprinters

      1. Marvel

        Yes, absolutely. I like how they make browser as a private place for the users. And ofc with the smooth and faster browse. If we want to connect it into google acc, we also can do it in firefox. Privacy and security, checked. Faster browse, checked. Integrated to Google, they also can do that for your preference

    4. Pandis

      Of course i prefer Mozilla Firefox.

    5. asdfsdd

      just fed up with slow chrome, and switched to firefox. In firefox smooth scroll is really smooth, and the browser looks faster than the indian crap from google (chrome)

      1. Editor Staff

        Google Chrome is not Indian it’s a global software. Of course, Firefox is a great choice.

    6. I feel this review chrome vs firefox is very bias, Firefox for privacy and security is actually far greater than chrome, firefox 86 has implemented partitioned network which separate cookies and other privacy related data that cookies collect, firefox 86 has DNS over https support which is incredibly good for privacy which prevent intelligence agencies from spying on your dns queries and preventing MITM attacks, firefox 86 as now security features that chrome has including a form ofsandboxing.

      Firefox is completely customisable using your about:config
      there is no such thing as safest browsers the users actions on a web browser is what makes it secure.

      1.Firefox has removed flash entirely from its browser with no support at all.
      2.Network partitioning
      3.DNS over Https

      1. Editor Staff

        Hello Sam, I am totally aligned with you. Firefox is a perfect browser if data and web privacy is a major concern. Firefox is built with extensive tracker blocking technology which protects user behavior tracking.

        As far as customization is consider, even the Google Chrome offer appearance customization.

    7. mckenzie

      The way this article started, and the first screenshot it has shewn is of “Google” Chrome — the conclusion was obvious. The least expected part of the article is:

      > When dealing with security problems, Firefox can handle it, but for privacy concerns, many doubts arise.

      anything compared to any Google’s product should win this category by miles.. Google is the biggest spy power on the earth.

      1. Harshit Tomar

        Exactly! It was outrageous when I read “but for privacy concerns, many doubts arise” like srsly. This was definitely biased

    8. I hate autoplaying videos especially on Facebook. They had an option to stop autoplay but removed it.
      Chrome? Had the option but removed it.
      Edge? Same.
      Now trying Mozilla. But this can’t be a coincidence. I’m afraid they have an agreement with the advertising industry.

      1. Tech Support jr.

        You can turn that off in the facebook-settings.

      2. Harshit Tomar

        Google IS the leader in the Advertisement Industry and as for Edge, it is basically Chrome (It’s based on Chromium by Google). Don’t worry about Firefox

    9. I disagree when you said chrome won for privacy. Chrome says they block cookies but they really don’t.

    10. Peter Jay

      I want Firefox to be my go-to browser. But EVERYONE I work with, including myself, finds that Firefox performance is poor when multiple tabs are open, and there is background activity in two or more tabs. This is just sad. We end up with multiple browsers open, or just Chrome or the new Edge (pretty-much Chrome) open.

    11. didut

      Firefox user since version 3 I believe.

    12. ThaCrip

      Firefox is definitely the better all-around choice if you ask me. it’s lighter on RAM to and it’s pretty safe to say it’s better on the privacy front.

      with that said… I use Firefox in general but I do have Chrome installed as a backup browser, but mainly for websites I need to make sure function normally since I don’t have any ad-blocker installed on that while I do (uBlock Origin (by Raymond Hill) ; should be a default install) on Firefox.

      Firefox has been basically my primary browser since before Firefox was v1.0 (which was before Nov 2004) even though I did use Pale Moon for a while (but that’s pretty much a Firefox variation) as Chrome never really stuck with me as it’s a bit of a RAM hog, especially given I tend to have multiple tabs open all of the time and leave my browser running pretty much 24/7 etc.

    13. firefox sucks compared to chrome honestly. people talk shit abt chrome just cuz GooGLe BaD

      1. Lul chrome has a ton of crashes and not user friendly experience. Especially add-ons, that will not work as intended/do not get affected by any setting changes (even from Google itself, like google translate). Easy crash when there is more than 10 pages opened at 1 window. Memory usage is x2-x3 compared to Firefox/opera/even edge(wtf). Oh and of course even small changes in it’s version installed can cause bugs in ui. Met that several times, where there is some component not showing as intended in someone’s chrome, and the reason was their version (not even global version difference).
        And yeah, tracking of all your activity is another reason why chrome sucks

    14. colbycomet

      Will Linux ever be a more user friendly option to Windows?

      1. Kirk M

        Try Linux Mint if you want a friendly Linux based OS. Sure, there’s some new things you have to learn (and un-learn) but it’s not hard at all. And you definitely do not have to use the terminal (command line) if you don’t want to–ever.

        Linux Mint is my main OS by the way with Windows 10 on another drive.

    15. Denzel

      Any thoughts on the Brave and Vivaldi browsers versus Firefox and Chrome?

    16. Snorri Kristinss

      I was an avid user of Google Chrome since it came out. In the beginning and for most of its life, it was the best browser out there. Then, for the past year or two, something has changed and it made me go over to Edge but that program is the same garbage as Chrome so I ended with Firefox. The interesting thing about Chrome though… I had to get a program to remove it from my computer. A simple uninstall didn’t work. Since when is it the norm to have to get 3rd party help to remove a regular program, as if it were a virus?

      1. Editor

        Hi Snorri, Google Chrome supports the native uninstall option from Control Panel in Windows. I don’t think we need any third-party software/service to uninstall. Looks like someone is trying to scam you. Just visit Windows Control Panel to uninstall the Google Chrome browser and its update helper program.

        1. Snorri Kristinss

          So why is it that Google Chrome was still installed on my computer after it was restarted? I had to manually locate every single file and then do a CCleaner purge to finally remove them all.

          So no, I wasn’t being scammed, CCleaner is a good program and Chrome is garbage, teetering on illegal, if at least unethical.

          1. Editor

            Even after uninstalling a web browser or (most) software programs, they do leave some files in the system. These files are our settings and local databases. If you ever re-install the software (say Chrome), then all your personalized settings are restored using this file. I feel the Google Chrome and every software should give an option either to save or remove the database or such files while uninstalling.

            I trust in CCleaner and been using it for many years.

        2. Broccoli

          Firefox is the worst browser ever, it’s ridiculous how much problems I have now with pages slowing browsers down, always youtube. Also sick and tired of these so called IT experts with their useless knowledge and solutions.

        3. German

          I love Firefox but it’s absolutely the worst performing browser for Windows right now. When it comes to performance the new Microsoft Edge beats the alternative. Any Chromium browser beats Firefox for that matter. Firefox lacking quality extensions and since recently not supporting Chrome extensions is a huge disadvantage. No support for TTS, page translation, web app installation and a myriad other things puts the browser on the last position. The only thing I really like about Firefox is devtools.

        4. Kirk M

          On bookmarks and bookmark management. In my experience with both browsers (Firefox is my main though) I’ve found using bookmarks in Firefox far better than in Chrome. Especially the bookmark “Tagging” system which I use extensively. By grouping certain similar websites, all with separate bookmarks of course, using a single “tag” I can type in that “tag” in the address field of Firefox and a list of entire group of the related”tagged” bookmarks drops down from the address field letting me choose the one I want (or several in separate tabs. Chrome doesn’t have this feature which makes is one of the reasons I can’t use it.

        5. Walter Chen

          Let’s support internet freedom – STOP USING FIREFOX

          1. raghav

            what ‘freedom’ are you talking about?

        6. Wiebe Heinrich

          i do hope someone creates a perfect browser.

        7. astreaprime

          firefix coz I’m a fury..

        8. Anand

          “The two factors that made Chrome move ahead in the race”

          I think this is “Firefox” instead of “Chrome”

        9. Not Sure

          I am a Firefox user since the mid 2000s, hardly had any problems with it. I tried other browsers like Opera or Chrome. With Chrome I had the worst experience as it’s not very user friendly, but that’s a personal issue. I just don’t like the interface, very unintuitive. But the main reason I hated it was that I always felt like there is a creepy guy looking over my shoulders making notes of every action I made.

          Opera is good, but I stuck with Firefox as I kinda grew up with it. 😀

        10. Firefox crashed on me at least once a week, sometimes more.

        11. Roger

          I use Firefox because I can sync bookmarks without having to be logged in into my chrome account. Also the bookmark management in Android is better, and using the extension “bookmark search plus 2” in the desktop browser is great. I had not succeeded in having the same features in Chrome.

          The only thing that bugs me in using Firefox, is that in one low-end computer I’m using it does not display well videos, but for that, I use chrome instead (not a big deal). Another thing that worries me is that Firefox has only (according to a “recent study”) a 13% or less market sharing, while Chrome percent is very very high. Is it “wrong” then to use Firefox ? Am I missing something ?

          1. Editor

            Hi Roger, thank you for your personal insights. Answering your questions — it’s not at all wrong using Firefox over chrome. It’s one’s personal choice. There is nose to nose competition between the browsers to be the best in the market and both Chrome vs. Firefox outsmart each other in different aspects. One of the primary reasons why (majority) people choose Chrome over firefox is the ability to use and stay connected with Google and its Free product offerings. That’s all.

        12. Roman

          I think, that main difference of Chrome and Firefox is ideology. Google is commerce product, Mozilla is opensource. Same to Apple, Microsoft and Linux. If you can’t live without Chrome’s tabs, extensions and bla-bla-bla, you can look in side of Vivaldi, for example. It’s same as Chrome, but more private and secure.

        13. Larry

          I prefer Firefox, and the first and foremost reason is because of Microsoft Outlook web mail.

          I access my email through a web browser 10 to 20 times per day. With Firefox the standard advertisements on the Microsoft Outlook web page that compete with a person’s e-mail for viewing, slow down the browsing experience 100%. I find I have to refresh the page 5, 6 and 7 times, in order for Outlook to fully reflect the changes I have just made to my emails, whether it be deleting items from the deleted items folder or the sent folder or the inbox.

          With Firefox, Microsoft’s distracting unnecessary money motivated (not user friendly) advertisements don’t even appear. So, with the advertisements gone from the page, Microsoft issues a small statement in a box to upgrade to Ad-Free Microsoft Outlook. Why, when Firefox gets the job done for me.

          Firefox is clearly the winner with this user.

        14. Wow. Well I would not expect anything less from the American consumer, as shallow as they come. With uninformed comments like – “Let’s support internet freedom – STOP USING FIREFOX”, (right because freedom means only one browser and one search engine, and happily having likes dislikes activities, where you go and what you do collected with out consent. In Case you forgot

          and Firefox sucks compared to chrome honestly. people talk shit abt chrome just cuz GooGLe BaD,

          and Firefox doesn’t have quality extensions or support for TTS, ( they have TTS ad-ons) , and firefox crashes on me all the time, and chrome does n’, or my favorite one – “Firefox is the worst browser ever, it’s ridiculous how much problems I have now with pages slowing browsers down, always youtube. Also sick and tired of these so called IT experts with their useless knowledge and solution”

          Choosing what browser and search engine you use ( how you do research and find answers to social civil environments political scientific issues)

          Using the market share of a browser or search engine as a argument for using it, (whether or not its secure, designed well, accurate, correct, ethical and objective) , is a fallacy, and a clear example of Groupthink. Slavery and smoking were once quite popular, along subjugation of woman, belief in earth centered solar system

          Google controls about 62% of mobile browsers, 69% of desktop browsers, and the operating systems on 71% of mobile devices in the world. 92% of internet searches go through Google and 73% of American adults use YouTube. Google runs code on approximately 85% of sites on the Web and inside as many as 94% of apps in the Play store. It collects data about users’ every click, tap, query, and movement from all of those sources and more. Add the mobile phone into the mix with location on they will track everything you. Freedom again right?

          Coincidentally according to a 2021 Pew research At the same time, a majority of Americans report being concerned about the way their data is being used by companies (79%) or the government (64%). Most also feel they have little or no control over how these entities use their personal information, according to a new survey.

          And yet just about the same percentage use the very software the takes their data, and laud the company….ahh America….

          Enter Google Chrome….

          Google’s Ad Manager product (formerly Doubleclick for Publishers) is the equivalent of AdMob for the web. Developers install Google’s code on their websites, and the code makes requests to Google and other ad exchanges with your identifying cookie as well as other information. Again, Google sends data out into the ecosystem, and advertisers send money back.

          Google also shares data with advertisers in other, less direct ways, such as by “cookie matching,” which lets third-party adtech companies connect their own tracking cookies to Google’s identifier. It has even been caught setting up “workarounds” to keep its non-consensual data-sharing measures active in jurisdictions where they should be illegal, like the EU.

          Enjoy Chrome :
          The third-party cookie is dying, and Google is trying to create its replacement.

          May the third party cookie enjoy a slow death. But wait there’s more!

          Google is leading the charge to replace third-party cookies with a new suite of technologies to target ads on the Web. Federated Learning of Cohorts (FLoC), which is perhaps the most ambitious—and potentially the most harmful.

          FLoC is meant to be a new way to make your browser do the profiling that third-party trackers used to do themselves: in this case, boiling down your recent browsing activity into a behavioral label, and then sharing it with websites and advertisers. The technology will avoid the privacy risks of third-party cookies, but it will create new ones in the process. It may also exacerbate many of the worst non-privacy problems with behavioral ads, including discrimination and predatory targeting.

          Make no mistake, if Google does follow through on its plan to implement FLoC in Chrome, it will likely give everyone involved “options.” The system will probably be opt-in for the advertisers that will benefit from it, and opt-out for the users who stand to be hurt.

          Google will surely tout this as a step forward for “transparency and user control,” knowing full well that the vast majority of its users will not understand how FLoC works, and that very few will go out of their way to turn it off. It will pat itself on the back for ushering in a new, private era on the Web, free of the evil third-party cookie—the technology that Google helped extend well past its shelf life, making billions of dollars in the process.

          The Chrome browser, if it wasn’t before, is essentially a behavior collector that categorizes you and your activity and interests inferring who you are then modifying that behavior thru adds and real time biding making you cannon fodder for the the add and marketing industry. And then Google notorious for biases towards Google products and acquired companies, add laden, Google’s Chrome browser is still monitoring every website you visit and feeding that into its algorithm. The information stays on your device, but it’s still being gathered. For those who want less surveillance from tech companies, I would suggest reconsidering your decision.

          Enjoy your Chrome browser.

          https://www.eff.org/deeplinks/2021/03/google-testing-its-controversial-new-ad-targeting-tech-millions-browsers-heres

          And now Firefox 96, I’ll remove all telemetry, and any google links including their crap search search engine.

          Meanwhile There are 30 or so search engines out there. If you want get at objective irrefutable facts try using them. They are search engines not truth engines !

          As far as Firefox goes, back in 2021 Google made them an offer they couldn’t refuse. This is what happens google consumes the maket and was allowed to do so lke Amazon soon well be left with one shitty company AmaGoogle …. total crap… why? because we\ you the consumer wanted convenience and we were to busy being entertained .

          Mozilla laid off 25 percent of its staff but it has now secured the majority of its funding for the next three years thanks to a new Google search deal.

          As The Register reports, Mozilla is thought to have secured in the region of $400 to $450 million a year over the 2021-2023 period, in return for shipping Google as the default search engine with Firefox. The majority of Mozilla’s income (over 90 percent) is generated from relationships with search engines and Google has always been top of the list. However, Mozilla also has/had search relationships with other tech companies.

          Wow, you cant make this up.

        15. Use Chrome but don’t like it; the demand too much information and I’m ready to dump their email because there is too much spam and some things I mark as spam, they keep letting through . . . they are not trying to stop spam . . . they are allowing it to grow because they will not return spam, they just delete it . . . is no wonder spammers don’t stop . . . Google is not stopping spam, they are causing it . . .

          I don’t like Chrome because it imposes too many rules and it isn’t a safe browser. It doesn’t need to know where I am visiting and It does a good job of saving passwords for other sites, but they save it to the internet instead of to the browser on my own system. I don’t like them having access to my accounts on other sites . . . they got hacked once and that shows me they aren’t anymore secure than any other browser or internet site. And I certainly don’t trust them with information about my family, friends or anyone elses’ information. They are as nosy and bossy as Microsoft

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